My artistic practice is grounded in more than 25 years of professional experience across multiple disciplines within the creative field. Throughout my career, I have worked with visual communication, photography, art direction, concept development, graphic production and brand building.

I have worked across advertising, design and brand communication, both as an Art Director and Concept Copywriter, developing ideas and visual concepts from the initial thought through to final execution across print and digital media.

This broad experience has given me a practical understanding of how visual ideas are shaped — from the initial concept and photographic image to composition, typography, production and the final piece. Photography has been an integral part of my creative practice throughout my career.

Alongside my work in visual communication, I studied interior design and later ran my own interior design store. This further developed my understanding of the relationship between artwork, space, materials, light and the viewer.

Today, I bring these disciplines together in my artistic practice. I work primarily with photography, digital composition and storytelling, using photographs I take myself as the foundation for each artwork. Through extensive digital layering and composition, I transform fragments of reality into carefully constructed visual narratives.

My professional background is not separate from my art — it is the foundation of how I work. It has shaped my understanding of composition, visual language, detail and storytelling, while giving me the technical and creative ability to develop an idea from the first image into a fully realised artwork.

My work exists at the intersection of photography, contemporary art and design, creating distinctive visual narratives that invite the viewer to look closer, discover layers and find their own meaning.